It has been officially announced that The Full Monty will close ahead of the end of its scheduled run, closing on 29th March, joining From Here To Eternity and Stephen Ward which are also closing on that day.
Producers David Pugh and Dafydd Rogers: stated “It is with great sadness that this show will close despite having played to packed houses on its UK tour. Simply not enough of a West End audience shared in the excitement of this terrific production.”
The news of a show closing ahead of the end of its run is always hard to take, especially for those involved with the show, and we wish them the very best.
There is an online ‘petition’ to keep the show open until the end of its run, and good luck with those involved in that, although I don’t hold out much hope. The decision to close the show early would not have been taken lightly, and I would expect that plans are already in place for the next three months.
The question now, is whether the Noel Coward will remain dark until Shakespeare in Love, which starts its first night of previews on 2nd July 2014, or is this an opportunity to get another show in for a short run.
If The Full Monty was closed early due to lower than required ticket sales, which it seemingly was, I cannot see any show going in that could potentially be a bigger financial risk. What would be the point in that?
What is needed is a show that will already have a head-start and get the crowds in from day one, and what better show than Oh What a Lovely War, that has just completed a sell-out run at the Theatre Royal Stratford East, with its last show on 15th March.
Two of the main criteria for bringing in any new show: opportunity and profitability, and the opportunity is certainly there, with profitability looking very promising.
The Theatre Royal Stratford East has a seating capacity of around 460, with the Noel Coward Theatre at around 872. Having already enjoyed a sell-out run, it would be expected that a fair number of theatregoers would still want to see the show.
Last week, As Britain and the world sets out to mark the centenary of the start of WW1 in 1914, Radio 2 began its commemorations by broadcasting Tony Award winning director Terry Johnson’s new production of Oh What A Lovely War performed at The Theatre Royal Stratford East. Audience listening figures for that show would be interesting. Quite a good marketing tool?
Theatre Royal Stratford East’s new production of Oh What a Lovely War is in its 50th anniversary year and also coincides with the 100th anniversary of the First World War.
Built upon the songs that ordinary British soldiers sang during a war that killed ten million in four years this Musical Entertainment production is a powerful comment against war.
Could this be the ideal time for a short trip across London for a few weeks at the Noel Coward Theatre?
If not, then what new show would you like to see at the Noel Coward Theatre? Or, is there still time to save The Full Monty?
Monday 17th March 2014