The cast and company of the smash hit musical WICKED have hosted a green theatre day and raised over £16,500 to help the Woodland Trust plant 11,000 trees at a St Albans forest.
2017 marks the seventh year of a partnership between the long-running musical and the Woodland Trust. The partnership has raised a total of over £58,000 directly helping the Trust plant more than 39,000 trees at Heartwood Forest, St Albans.
This year saw theatregoers at the Apollo Victoria Theatre encouraged to mark the occasion with an ‘#ElphieSelfie’ snapshot of their visit in the WICKED photo booth.
The WICKED company created bespoke picture frames themed to the production, signed pictures and merchandise, as well as providing exclusive experiences – all of which were made available for auction on eBay. Experiences snapped up during the auction week included an afternoon tea with Elphaba and Glinda, a private singing workshop with the production’s Associate Musical Director, and a ‘Greenifying’ experience with the makeup department.
Woodland Trust Chief Executive Beccy Speight, said: “We are extremely grateful to the Wicked team and all the people who donated to our cause for getting more trees planted in the UK. Over the course of this partnership, the Wicked cast and company have done some amazing work to support us through their creative fundraising endeavours. It is a real achievement that they have helped us to plant 11,000 trees. A huge thank you to all those who got involved.”
Michael McCabe, Executive Producer (UK) of WICKED adds: “We are proud to support the important conservation work of The Woodland Trust through this long-standing partnership. Our heartfelt thanks goes to the entire Wicked company whose passion and creativity enable us to continue raising funds for the planting of trees at Heartwood Forest. This is a legacy project that is very important to us all.”
The WICKED team also invited the public to sign the Tree Charter – a document that was launched at Lincoln Castle on 6th November. It has already gained over 300,000 signatures from the British public and calls for better protection for our irreplaceable woodlands across UK.
Trees that have been directly funded planted by money raised by WICKED have helped turn Heartwood Forest, St Albans into a thriving wood. Over half a million trees have been planted at the forest since 2009.
Wicked Musical London
Apollo Victoria Theatre
17 Wilton Road, London, SW1V 1LG
Running Time: 2 hours 45 minutes