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US News: Scavenger Hunt for Book of Mormon Tickets?

The Book of Mormon LondonNews today, that the US National Tour of the Tony-winning musical The Book of Mormon is inviting fans to take part in a scavenger hunt on August 16th. Those taking part will have the chance to win a pair of tickets for the award-winning production.

The Book of Mormon will share clues on its Facebook, Twitter and Instragram accounts, “teasing the locations of hidden doorbells around Philadelphia”. To play, follow The Book of Mormon on Twitter (@BookOfMormon), Instagram (TheBookOfMormon) or Facebook (TheBookOfMormonOnBroadway) and the hashtag #HelloPhilly.

The scavenger hunt will begin at 10.00am US Eastern Time.

Only one entry is allowed per person. Winners must show valid ID at the Forrest Theatre box office after finding a doorbell to pick up tickets. Playbill.com

The Book of Mormon, winner of nine Tony Awards including Best Musical, is currently playing a limited run through to September 14th at the Forrest Theatre in Philadelphia as part of the Broadway Philadelphia season.

Is this type of ‘ticket allocation’ something that could come to London and would people want to see it? Or is it just another gimmick to promote the show?

The Book of Mormon is the story of two young Mormon missionaries sent to a remote village in Uganda, where a brutal warlord is threatening the locals. Somewhat naive the two missionaries try to share the Book of Mormon, one of their scripture, which only one of them has read. They have problems communicating with the locals, who have more imminent concerns such as war, famine, poverty, and AIDS than about religion

The Book of Mormon London
Prince of Wales Theatre
Running Time: 2 hours 30 minutes
Age Restrictions: Not suitable for young children. Ages 17 and up.
Show Opened: 26th Feb 2013
Booking Until: 13th Dec 2014
Important Information: Contains swearing, sexual content, offensive content.

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