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West End Eurovision raises more than £66,000 for MAD Trust

Andrew Keates at West End Eurovision
Andrew Keates at West End Eurovision

This year’s West End Eurovision (WEE) ended with joint winners – with two West End shows sharing the honours for the first time in WEE history. The celebrity-studded event returned to the Dominion Theatre for its 7th and final year in support of The Make A Difference (MAD) Trust.

The audience, participating show judges and celebrity judges, including TV and radio personality Graham Norton, X Factor favourite Rylan Clark, comedy actress Caroline Quentin and Birds of a Feather’s Lesley Joseph, were torn between the cast of Les Misérables’ rendition of Flying The Flag by 2007 UK Eurovision entry Scooch and Mamma Mia!’s cleverly executed performance of Abba’s Waterloo.

Featuring over 200 performers from award-winning London shows, West End Eurovision is one of the biggest and most exciting late night events in the West End and, as always, the event was a phenomenal success. The Make A Difference Trust have now announced the event raised in excess of £66,000, enabling them to continue expanding their support network to those living with, and affected by, HIV.

West End Eurovision 2014The event was also memorable for three speeches from: Charlie Hardwick, Val Pollard in Emmerdale, whose character has recently been diagnosed HIV positive; Harriet Thorpe, currently rehearsing at the National Theatre; and award-winning director, Andrew Keates, during which he announced he was HIV positive.

Chairman of The Make A Difference Trust, David Pendlebury said, ‘We are so grateful for the continued support of the theatre industry; so many people giving their talent and their time to Make A Difference. We would also like to thank Andrew for a lesson in being positive about being HIV positive. It highlights the importance to getting tested and proves we’re all in this together.

The Book of Mormon won the Best Ident award, sponsored by the Technical Theatre Awards, with their hilarious take on The Real Housewives series, and the Creative Award went to Mamma Mia! for their West End mash up of Waterloo. This year’s Champions Trophy was sponsored by Haagen Dazs.

The MAD Trust works with the British entertainment industry and its audiences to raise funds to offer care and support to people living with HIV, AIDS and other chronic illnesses, who are unable to work and are facing hardship. 33 million people worldwide are infected with HIV and, everyday 7,000 men, women or children contract HIV. To support The MAD Trust, text MADT £3 to 70007 to give just £3.

For more information about The MAD Trust see, www.madtrust.org.uk or follow @MADTRUST

Monday 26th May 2014


  • Neil Cheesman

    First becoming involved in an online theatre business in 2005 and launching londontheatre1.com in September 2013. Neil writes reviews and news articles, and has interviewed over 150 actors and actresses from the West End, Broadway, film, television, and theatre. Follow Neil on Twitter @LondonTheatre1

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